THE WORLD'S
SMALLEST PORTFOLIO

A tiny book that made it big.

CONCEPT, DESIGN + ILLUSTRATION by 

The brief.


In the summer of 2015, Jelly asked recent graduates to get people talking about their work. Before I started I wondered - what would I want them to talk about?
The insight.


For me, ideas excite me the most, much more than having a visual style.
The insight.


For me, ideas excite me the most, much more than having a visual style.
The answer.


So how could I showcase myself as an ideas‑driven visual thinker?
I decided to shrink my portfolio, in size and content, leaving just a tiny book of ideas. I took old work, new work and in between work, refining them to just one image and one sentence.
The project gained a ton of press, racking up over 60K views on Behance alone and leading to interviews with Adweek and Fast Company.

 

MWL


Design, illustration + animation
ola@michaelwilliamlester.com
+447769338709
 UK





Website design + build by MWL / © Michael William Lester 2017